MCQ Chapter 11 Marketing Management Class 12 Business Studies

Please refer to Marketing Management MCQ Questions Class 12 Business Studies below. These MCQ questions for Class 12 Business Studies with answers have been designed as per the latest NCERT, CBSE books and syllabus issued for the current academic year. These objective questions for Marketing Management will help you to prepare for the exams and get more marks.

Marketing Management MCQ Questions Class 12 Business Studies

Please see solved MCQ Questions for Marketing Management in Class 12 Business Studies. All questions and answers have been prepared by expert faculty of standard 12 based on latest examination guidelines.

Question. Pragati Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.
a) Gathering and analysing market information
b) Marketing planning
c) Product designing and development
d) Packaging and labeling

Question. Which one of the following is not a marketing mix?
a) Product
b) Physical distribution
c) Product pricing
d) Production process

Question. Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.
a) Zero level channel
b) One level channel
c) Two level channel
d) Three level channel

Question. Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
a) Trademark
b) Generic name
c) Brand name
d) Brand mark

Question. With which element is exchange mechanism related?
a) Publicity
b) Marketing
c) Advertising
d) Branding

Question. Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
a) Advertising
b) Personal selling
c) Public relation
d) Sales promotion

Question.

Statement	Marketing concept
1. Scale of production	a) Product concept
2. Quality of product	b) Selling concept
3. Promotional activities	c) production concept
4. Customer satisfaction	d) Marketing concept.

a) 1-a, 2-b, 3-d, 4-c
b) 1-a, 2-c, 3-d, 4-b
c) 1-c, 2-a, 3-b, 4-d
d) 1-c, 2-a, 3-d, 4-b 

Question. Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.
a) Needs and wants
b) Creating a market offering
c) Customer value
d) Exchange mechanism

Question. Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case,
a) Product concept
b) Selling concept
c) Marketing concept
d) Societal marketing concept

Question. Harshit is planning a start up a venture for offering mobile pet care services at door step. He has decided to charge Rs. 1000 for heated hydrobath& blow dry of a pet and Rs. 500 for shampoo and conditioning. Identify the element of marketing mix which is not being described in the above case.
a) Product
b) Place
c) Price
d) None of the above

Question. Identify the related function of labelling being depicted below as given on the pack of the chips.

a) Describes the product and specifies its content
b) Grading of products
c) Helps in promotion of the products
d) Identification of the product or brand

Question.

Statement	Components of product mix
1. Process of preparing a name, sign or symbol for a product	a) Packaging
2. Process of preparing an wrapper or container for product	b) labelling
3. Procees of preparing a slip used to describe information about product	c) branding

a) 1-b, 2-a, 3-c
b) 1-c, 2-a, 3-b
c) 1-a, 2-c, 3-b
d) 1-c, 2-b, 3-c

Question. Madhubala is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she has decided to offer educational packages to the prospective buyers. Identify the type of marketing concept being described in the given lines.
a) Product concept
b) Production concept
c) Marketing concept
d) Societal marketing concept

Question. Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.
a) Advertising
b) Sales promotion
c) Personal selling
d) Public relation

Question.

Statement	Elements of promotion mix
1. It is paid form of personal communication	a) advertising
2. It is made through identified sponsor	b) sales promotion
3. These are short term incentives	c) personal selling
4. It is non sale communication	d) public relations

a) 1-c, 2-a, 3-b, 4-d
b) 1-b, 2-c, 3-b, 4-d
c) 1-c, 2-a, 3-d, 4-b
d) 1-d, 2-b, 3-a, 4-d.

Question. Which one of the following is a marketing management philosophy?
a) Societal marketing concept
b) Distribution concept
c) Direct marketing concept
d) Channel concept

Question. Marketing is called a process because it involves interaction of buyers and sellers.
a) Economic
b) Social
c) Legal
d) Political

Question. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.
a) Facilitates the use of product
b) Assists in promotion of the product
c) Helps in product identification
d) Provides protection to the product

Question. What does the symbol given below denote?

a) Brand name
b) Brand mark
c) Trademark
d) Generic name

Question. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.
a) Describes the product and specifies its content
b) Identification of the product or brand
c) Grading of products
d) Helps in promotion of the products

Question.

Statement	Marketing mix
1. Combination of tangible and intangible attributes of products	a) Place mux
2. It is related to deciding about pricing of product	b) promotion mix
3. It is related to providing information and persuading customer	c) price mix.
4. Providing product to customer at the right time, at the right quantity and at the right place.	d) product mix.

a) 1-a, 2-c, 3-d, 4-b
b) 1-d, 2-c, 3-b, 4-a
c) 1-c, 2-d, 3-b, 4-a
d) None of the above.

Question. is the marketing function which is concerned with informing the customers about the firm’s products.
a) Transportation
b) Selling
c) Advertising
d) Public Relations

Question. Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
a) Primary package
b) Secondary packaging
c) Transportation packaging
d) None of the above

Question. Make the correct order of following marketing functions
I) Market planning
II) Gathering and analysing marketing information
III) Standardisation and grading
IV) Product designing and development
a) I, II, IV, III
b) I, IV, II, III
c) II, I, IV, III
d) IV, I, II, III

Question. Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
a) Product concept
b) Production concept
c) Marketing concept
d) Societal marketing concept

Question. Assesrion (A)Exchange mechanism is known as essence of marketing.
Reasoning (R) Customer receives goods and services and producer receives price for product through procees of exchange.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of(A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect.

Question. Assertion (A)Brand is used to identify a product in market by customers.
Reasoning (R)Brand provides a specific name to a product.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion A)Selling focuses on profit maximization through maximization ofsales
Reasoning (R)Selling is considered as a part of marketing.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Production mix is the combination of all decisions taken by marketers regarding product.
Reasoning (R)Product mix covers only tangible attributes of products.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Packaging is known as a silent salesman.
Reasoning (R)Attractive and innovative package can attract a lot of customers to purchase the product.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Industrial products are easily sold through personal selling.
Reasoning (R) Queries of customers can be easily solved in personal selling.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)There should be a balance in level of inventory maintained in warehouse.
Reasoning (R)Higher level will increase the cost of carrying inventory and lower level will make difficult to fulfill demand.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Production concept focuses on increasing scale of production to reduce price of products.
Reasoning (R)Production concept is used where demand is more than supply.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion(A)Sales promotion activities are occasionally used.
Reasoning (R)Sales promotion activities are short term incentives offered to customers for making immediate purchase.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question.Assertion (A)the purpose of marketing is to generate customer valueat a profit
Reasoning (R)Marketing is the process of satisfying needs and wants of customers through the process of exchange
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Expenditure on advertisement is not a waste but a profitable investment.
Reasoning (R)Advertisements increases sales of products in the long run and increases profit for the business.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Social marketing concept is followed generally by marketers in present time.
Reasoning (R)Social responsibility is considered as an important aspect to get success in the business.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Advertising iscalled paid form of impersonal communication.
Reasoning (R)Advertising covers a large market area with low cost.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A)Personal selling is called a dialogue.
Reasoning (R)Personal selling is possible through face to face contact and communication with customers.
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Question. Assertion (A) firm sets lower price per unit to increase profit in long run.
Reasoning (R)Lower price increases demand for the product and market area to earn greater profit through sales .
a) Both are correct and (R) is the correct explanation of (A)
b) Both are correct but (R) is not the correct explanation of (A)
c) Both statements are incorrect
d) A) is correct but (R) is incorrect

Fill in the blanks :

Question. The main focus of production concept is on…………………………..of product.

Question. The first step in a typical buyer –seller relationship is _________ .

Question. The part of a brand which can be recognised but which is not utterable is called _________.

Question. The act of storing and assorting products in order to create time utility is _________ .

Question. The part of a brand which can be spoken is called a ________.

Question. The most commonly adopted distribution network for most consumer goods like soaps ,rice etc. is _________ .

Question. The element of product mix that describes the product and specifies its contents is called __________.

Question. The main focus of ………………….concept is customer needs.

Question. The marketer does _______ of product to indicate different features or quantity of products.

Question. The most important decision in respect of inventory is deciding about the _________ of inventory. 

True /False :

Question. Advertising is impersonal non-paid form of communication.

Question. After Sales Service is a part of product mix.

Question. With the higher degree of accuracy of sales forecasts higher inventory levels are to be maintained.

Question. The price of Iphone 10 do not consider its brand value.

Question. Advertisement is less forceful than personal selling.

Question. The societal marketing concept is focused on the community welfare.

Question. Branding helps in introduction of new products.

Question. Government declared petrol as essential product. It has all the rights to fix its price.

Question. Maruti udyog sells its cars and vans through company approved retailers are using a direct distribution channel.

Question. Everything can be marketed.

Match the following :

Question. Match the following sale promotion tools on the basis of ‘objectives

1. Advertisement	a. adds to cost
2. Personal Selling	b. highly flexible but only limited number of people can be contacted.
	c. cost per unit is low
	d. encourages brands

Question. Match the following tools of promotion on the basis of ‘ Importance ‘ to Businessman

1. Personal Selling	a. increases product standardization
2. Sales Pomotion	b. customers get expert advice and guidance
	c. effective promotional tool
	d .Induces customers to purchase new products

Question. Match the following promotional tools on the basis of‘Limitations

1. Sales Promotion	a. enhances product image
2. Advertisement	b. undermines social values
	c. helps in new product launch
	d.distracts attention of people

Question. Match the following marketing elements on the basis of ‘Objectives

1. Promotion	a. amount of money paid by a buyer
2. Price	b. inform the target market about the product
	c. surviving in competitive market
	d. to make use of print and electronic media

Question. Match the following promotinal tools on the basis of ‘Concept

1. Publicity	a. It is an impersonal form of communication Paid for by an identified sponsor
2. Advertising	b. It is bad in taste
	c. It is non –paid and non-personal form of communication.
	d. It is used through events and programs

Question. Match the following tools of promotion on the basis of ‘ advantages

1. Personal Selling	a. It helps to cover a wide and large Geographical area at a time.
2. Advertisement	b. It helps to create confidence in buyers
	c. encourages sale of inferior goods
	d. the sales presentation can be adjusted to fit the needs of individual customers.

Question. Match the following elementson the basis of ‘ Meaning’

1. Product	a. making available goods at the right place
2. Physical distribution	b. theses are only the goods available in the market
	c. Anything of value offered to the target
	d. satisfies wants of all the people

Question. Match the following marketing philosophies on the basis of ‘Concept

1. Selling Concept	a. Integrated Marketing
2. Marketing concept	b. product improvement
	c. profit through sales volume
	d. quantity of product

Question. Match the following terms related to branding

1. Part of a brand which can be spoken	a Brand
2. Part of a brand that is given a legal protection	b Brand name
3. Part of a brand that is given a legal protection	c Brand mark
4. Part of a brand which is not utterable	d Trade mark